<center id="scwug"><div id="scwug"></div></center>
<optgroup id="scwug"></optgroup>
<optgroup id="scwug"></optgroup>
<center id="scwug"><wbr id="scwug"></wbr></center><optgroup id="scwug"></optgroup>
<center id="scwug"></center>
<center id="scwug"><small id="scwug"></small></center>
<optgroup id="scwug"><div id="scwug"></div></optgroup>

Sales website | Camerich |
  View live site Remove from playlist
Modern furniture website

Website screens

PHP website
Sofa customiser
Product selector
Bespoke Content Management System
Print advertising | Sunday Times Magazine

Print advertising | Sunday Times Magazine

The brief
Camerich are a high end international furniture company with five showrooms in London. Their brand and furniture style is sleek and modern – which was at odds with their slow and poorly structured website. The site was extremely out of date in terms of design, was built in WordPress with a record number of plugins and was not responsive. The slow page loads and awkward design meant that the website was the only area of the Camerich UK operation that was producing a negative brand experience. They commissioned us to design and develop a new website from scratch to showcase their extensive range of modern designer furniture on-message and on-brand.

The solution
Camerich make a variety of furniture but the area they are most known for is modern modular sofas. We developed a bespoke website that allows users to customise sofa styles from the many components of each range, to give a customer a clear idea of what's available before visiting a showroom. Customised selections can have over 75 fabric and leather coverings applied to them on-screen, and these can be shared over social media, emailed, saved or printed to give users a quick comparison tool. We discovered that Camerich have an excellent photo library of products and showrooms so we opted to showcase these to the fullest extent possible with a large resizing JavaScript header that adapts to the browser viewport. The site has a full-featured Content Management System that gives administrators user friendly tools to keep the site up to date, plus an admin console to monitor and manage swatch, brochure and trade applications.

  • Average time on site increased by over 1.5 minutes
  • Average page views increased by 50%
  • Bounce rate halved
  • Google positioning now top 10 for 8 key phrases

A PHP website with bespoke Content Management System and admin management console. The site includes a swatch ordering system, a blog, sofa customiser and product selector.

Built using HTML5, CSS, Javascript/jQuery in PHP with a MySQL database.

Client's reaction
"I am sure I speak for all when I say we are extremely pleased with the comprehensive service Drum provide us. We were wary of outsourcing such vital parts of our business but Drum picked up immediately what the brand was about and distilled it in our digital media offering, often going beyond the brief to add value too. On the technical side the speed of response and willingness to work within our existing protocols has allowed a seamless transition from in-house web-updates, development and maintenance to an outsourced solution that has reduced the cost-base and improved the output."
• • •
Tom Wakeford | Managing Director
Camerich | Chelsea, London SW3

Related projects
Annabel Hall Design
Big Value Banners

Connect with us

We publish a quick monthly roundup of what we've been up to and what we're getting a kick out of in digital and video. Fill in your details below and we'll include you. [privacy policy]


Join us online at the usual neighbourhood haunts.

twitter linkedin facebook youtube
follow reply
Contact us

Telephone: 01252 734616

Email: studio@wearedrum.com

Email: studio@wearedrum.com Drum Studios Ltd, The Oast House, 5 Mead Lane, Farnham, Surrey, GU9 7DY, UK
Find us

Enter your address or postcode to get directions to our production studio.

Registered in England - 06032907
VAT Registered - 891 2429 11

© 2006-2020 Drum Studios Ltd. All rights reserved.

Back to top
Client areas

Drum's share-o-matic FTP


Client preview area

Job applicants

We are looking for a PHP developer to join our team. You should have a minimum of 3 years PHP commercial experience, know about Linux system administration, cloud & physical hosting setup and have excellent communications skills.

If this is you, get in touch

Privacy Policy

When someone visits our site we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.


Use of cookies by Drum

The table below explains the cookies we use and why.


More Info

Google Analytics _utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Google Analytics privacy policy

Google Maps PREF
These cookies are used by Google to track how many people are using their Maps. These cookies are present on all websites that use Google maps. These remain on your machine from 6 months to 2 years. Google privacy policy

Cookie Cookie drumCookie This little cookie has been created simply so that our website remembers that we've notified you about the use of these cookies. Without it we would have to keep popping up the message on every page.

ShareThis _unam This third party cookie is used by the ShareThis service and allow you to use the Share buttons on each page across various social networks such as Twitter, Facebook etc. The “_unam” cookie monitors web pages viewed, navigation and time spent on each page. The ShareThis service only personally identifies you if you have separately signed up with ShareThis and given them your consent. Further information about this cookie can be found here:

Environmental Policy

We recognise that our day to day operations inevitably impact on the environment in a number of ways and we work to reduce any potentially harmful effects of such activities whenever we can.

We have widely adopted a 'paperless' approach to business communications. Our web based IT systems substitute for paper messages and very often travel. We teleconference and video conference at every opportunity and we view conservation of resources and the environment as a basic business necessity.

Specifically, Drum will:

  • Operate a car sharing policy for all staff.
  • Encourage a cycle to work policy for all staff.
  • Ensure that our policies are implemented by all staff and help them understand the relevant aspects of the policy through guidelines, regular communications and action plans.
  • Promote the recycling of office materials and items purchased and use recycled materials wherever possible.
  • Minimise waste in operations and product development, and conserve resources through efficient use and planning.
  • Regard environmental regulations, laws and codes of practice as the minimum standards of environmental practice.
亚洲 自拍色综合图区